Hi, I’m Abdullah!

LLM Architect | Ex-Meta

I’m currently working as an LLM Architect, building Agentic AI solutions for enterprise use cases. Previously, I worked at Meta on Ads Recommendation Systems and fine-tuned LLaMA models for large-scale suggestive ad generation.

Welcome to my blog!

The Evaluation of RecSys - Part 3

Context: Why This Post Matters, Who It’s For, and What You’ll Learn Welcome to Part 3 of our four-part series on evaluating recommendation systems (RecSys)! In the previous installments, we laid the groundwork: Part 1 introduced foundational techniques like collaborative filtering (CF) and Matrix Factorization (MF), which excelled at capturing user-item interactions but assumed linearity, missing complex patterns. Part 2 explored Factorization Machines (FM) and XGBoost, which tackled sparse data and non-linear ranking but fell short on higher-order interactions and sequential behaviors. By 2016, these limitations spurred a seismic shift toward deep neural networks (DNNs), which transformed RecSys by learning intricate feature interactions, automating feature engineering, and addressing diverse tasks like sequential recommendations and multi-task optimization. This post traces that evolution from 2016 to 2023, diving into Neural Collaborative Filtering (NCF), Wide & Deep Learning, DeepFM, Deep Interest Network (DIN), Deep Learning Recommendation Model (DLRM), and Adaptive Task-to-Task Fusion (AdaTT). It’s tailored for data scientists, ML engineers, and tech professionals—particularly those designing large-scale RecSys in domains like e-commerce, streaming, and advertising—who need a deep, technical understanding of these advancements. ...

March 12, 2025 · Abdullah Al Mamun